- Identifying Your
Targeted Population - Engaging Your
Members - Delivering Real
Interventions - Measurable
Results - Turbocharging Your
Resources - Resource Center
:: Synergy Engage™
Approximately ten percent of your members account for over 35 percent of your costs.* These members are clinically complicated, hard to reach, difficult to motivate, and are often struggling with complicated psychosocial factors that exacerbate chronic medical conditions, all of which increase avoidable healthcare utilization. Health Integrated knows what makes this subset different, and we understand how to best address the challenges.
The success of Synergy Targeted Population Management® hinges on the engagement process. We know that no matter how straightforward this subset might be to identify, reaching them and having a sustainable impact requires sophisticated systems, specialized staff and a unique program design.
Our direct-to-consumer marketing capabilities set our engagement model apart from the rest. Persistent, iterative communication strategies are executed with the best tools available to sophisticated direct marketers including: mail, telephonic, email and web-based communications along with local outreach coordination for select populations.
Using our advanced technology platform, we have insight into what these individuals are going through. With this understanding we apply customized engagement strategies designed with the individual at heart. Our messages and mode of delivery are designed to resonate with each member. Given the challenging nature of the typical Synergy participant, the engagement process has multiple levels of ongoing interaction designed to capitalize on behavior change and readiness principles, while establishing trust and empathy. Our engagement process is organic and is modified based on member response. This way we create an ongoing dialogue tailored to each individual and leading to healthy change.
At Health Integrated, we have mastered engaging challenging populations. Because we know that without meaningful, consumer-oriented engagement strategies, the ability to deliver relevant, personal interventions is impossible.
To learn more about Synergy Targeted Population Management®, please contact us at marketing@healthintegrated.com or 1.800.323.0286.
