Engaging your Members
Synergy Engage™
The success of Synergy Targeted Population Management® hinges on the engagement process. We know that no matter how straightforward this subset might be to identify, reaching them and having a sustainable impact requires sophisticated systems, specialized staff and a unique program design.
Personalized, Iterative Engagement
Our direct-to-consumer marketing capabilities set our engagement model apart from the rest. Persistent, iterative communication strategies are executed with the best tools available to sophisticated direct marketers including:, telephonic, mail, email and web-based communications along with local outreach coordination for select populations.
Rooted in Behavior Change Principles
Using our advanced technology platform, we have insight into what these individuals are going through. With this understanding we apply customized engagement strategies designed with the individual at heart. Our messages and mode of delivery are designed to resonate with each member. Given the challenging nature of the typical Synergy participant, the engagement process has multiple levels of ongoing interaction designed to capitalize on behavior change and readiness principles, while establishing trust and empathy. Our engagement process is organic and is modified based on member response. In this way, we create an ongoing dialogue tailored to each individual that leads to healthy change.
At Health Integrated, we have mastered the science of engaging challenging populations. We know that without meaningful, consumer-oriented engagement strategies, the ability to deliver relevant, personal interventions is impossible.
